Text File | 1993-04-16 | 575 b | 3 lines | [TEXT/ttxt]
Hard Way/Easy Way
This is a print-only PageMaker document that provides a 60-second radio script featuring Apple Macintosh computers. The 30-second introduction leverages the Hard Way/Easy Way ad campaign, and is targeted to the General Business market. This script also offers 30 seconds to customize your commercial and to give information on special products or services you may have available. Sample dealer insert copy is included to show you how to construct an effective 30-second script. It is vertically oriented, one-page document and its size is 8 1/2" X 11".